B-New can help you configure your Optimize A/B testing. Opt for technical simplicity.
Google Optimize 360 is Google’s A/B testing and personalization platform. Like most A/B testing platforms, it allows marketers to test variations of a site in order to improve conversions. Unlike most A/B testing platforms, it natively integrates with Google Analytics. Optimize offers small business and enterprise solutions to help test and deliver the best digital experiences to customers.