Actionable vs vanity metrics

How to Avoid Reporting on Vanity Metrics

by B-New April 30, 2021 Digital Analytics

Metrics and data are important components when it comes to creating a plan to move your business forward and reach

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IDFA explained logos

Tracking iOS apps after IDFA changes

by B-New April 01, 2021 Digital Analytics

What’s new? Apple recently confirmed that it will be implementing changes in the iOS 14 update as part of its

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Google Tag Manager Server Side

The New Google Tag Manager Server-Side

by B-New March 11, 2021 Digital Analytics

Last year, Google Tag Manager announced server-side tagging. It changed the way we approach marketing strategies. Google Tag Manager Server-Side

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Google Analytics 4 logo

The New Google Analytics 4

by B-New March 01, 2021 Digital Analytics

Google believes that it can help businesses improve their conversion pathways by providing them with feature-filled analytical tools. These enable

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