Google Universal Analytics introduces a new tracking code, the ability to track a user’s behavior among different devices, and a new measurement protocol that is able to import data from online and offline devices. Both Google Analytics and Universal Analytics are available to all users at the moment. Every time you create a new property, you have the option to select which version you want to use.
Google Universal Analytics lets you measure your advertising ROI, track your Flash, video, social networking sites, and applications.
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