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Tracking iOS apps after IDFA changes

by B-New April 01, 2021 Digital Analytics

What’s new? Apple recently confirmed that it will be implementing changes in the iOS 14 update as part of its

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Google Tag Manager Server Side

The New Google Tag Manager Server-Side

by B-New March 11, 2021 Digital Analytics

Last year, Google Tag Manager announced server-side tagging. It changed the way we approach marketing strategies. Google Tag Manager Server-Side

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The New Google Analytics 4

by B-New March 01, 2021 Digital Analytics

Google believes that it can help businesses improve their conversion pathways by providing them with feature-filled analytical tools. These enable

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How To Reduce Flickering While A/B Testing

by B-New February 11, 2021 Digital Analytics

Flickering is when original content appears to a user before an experimental version does during A/B testing. This page ‘flash’

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